The Rise Of Marketing – What You Need To Know With Regards To It
One thing about marketing that you should know of is the fact that there are tons of definitions surrounding it like in one definition, it is portrayed as the process in which services as well as goods are moved from the concept to the customers hands and in another definition, it is referred to as the organization of the sales of a product, handling matters like how it should be advertised, where it must be supplied and how much it should cost. Not only that, there goes the fact that marketing is something that concerns the coordination of the four elements of business which is called the four P’s of marketing and they are the following: the identification, the selection as well as the development of products, the determination of the price, the selection of a channel for distribution that will reach the customers place and, the development and implementation of promotional strategies. That is not it at all since there are more you must know regarding marketing like how it includes other features like advertising, selling and the delivering of products to the people. That is why those who are working in the marketing department of a company always try to grab the attention of their target audience by means of using platforms and methods such as slogans, design packaging, celebrity endorsements and exposure to general media.
Another thing that you have to be aware of regarding marketing is the fact that it is everything that a company do in order to not only gain customers but also to maintain a trusting and business relationship with them. There are other small scale and low key things that you can do to market your business like returning calls promptly, writing thank you letters to those who patronize your products or service, having coffee with your past clients or even playing golf with your prospective ones. If there is one goal that marketing must carry, that would be to match the products and the services that the company have to the people who are in need of them and want to secure profitability for themselves.
Aside from what we have stated above, there are other things you must be aware of regarding marketing like how it is based on thinking about the business in terms of the needs and the satisfaction of the customers. If selling only focuses on the use of tricks and techniques that will get people to have their cash be exchanged with a product or a service, marketing is the exact opposite of that since it concerns about the value of the said exchange and also, it view the entire business process as consisting of an effort that is tightly integrated for the purpose of discovering, creating, arousing the mindset of the customers.